I guess most people outgrow a fascination with stickers, but I never did. I still love the things, especially if they’re free. And with my addiction, bike-related stickers are always the best. Product logos, shop names, smart-ass phrases, they’re all good.
When my daughter’s new Crank Bros. pedals arrived yesterday with two free stickers in the box, the selfish kid in me was momentarily tempted to snatch one for myself. Fortunately, the bike-junkie dad in me—the part that likes spreading seeds for an obsession—knew that a kid who was already excited about her first clipless pedals would like the freebies even more than I would. I handed them over, and soon found myself voluntarily raiding my personal sticker stash and watching her decorate a new school binder with a mountain-bike theme.
Within a few minutes a standard, boring binder had become a display of velo coolness that was way better than any rock-band logos or vinyl expressions of teenage angst.
Maybe I’m just a dreamer, but seeing an IMBA sticker on a high-school kid’s notebook gives me hope.