When I was a kid during the Apollo space program (just typing those words makes me feel old), companies that made toys and candy could sell damned near anything as long as they used a marketing strategy that linked the product to astronauts or rockets.
One of the products I’ve never forgotten was Space Food Sticks, the “nutritional energy food” that was—according to the package—developed for the guys we were shooting into orbit.
Who knows? Maybe NASA actually fed them this junk, but I doubt it.
Anyway, every year or two I’m reminded of Space Food Sticks when I catch a whiff of something that smells like them and triggers something deep in the memory chip of my brain.
This happened a week or two ago when I was carrying some kind of plastic to the trash—it smelled just like Space Food Sticks, which probably doesn't say much about how those things actually tasted. All I remember is some sort of chocolate flavor.
Just for the hell of it, I Googled “Space Food Sticks” and found a photo of a package of those suckers. I was stunned and amazed, for right there on the box was a space-age kid catching air on his bike!
I ate Space Food Sticks. I ride bikes.
Memories, marketing and shitty food come full circle!