I love Crank Brothers stuff. I run their pedals on three bikes, and own three or four of their pumps and at least as many of their multi-tools. They make high-quality, well-designed products.
But they deserve a major swat on the ass for the packaging of their Quattro SL pedals. I recently bought a pair for my new road bike and was appalled at the wasteful use of hard plastic. The shell they wrap around the box is intense. This is a big, thick chunk of plastic that serves no real purpose.
The thing isn't even marked with a recycling number so that I can figure out what to do with it. The life cycle of this thing is simple: Go home from the store; go into the trash; sit in a landfill for the next couple of hundred years.
I appreciate clever packaging as well as the next guy. Hell, I'm a bike geek, so I might appreciate it more than the next guy. We all get caught up in new doo-dads and whatzits that look good on our bikes, and a fancy item in a cool box can make us reach for our wallets. But a company can create a damn nice box with recycled paper and creative graphics.
I try not to to climb on a soap box often, and I spend more time bouncing off trees than I do hugging them. But I ride bikes for more than just fun and exercise.
I also believe bikes are good for the planet. They're even more so if the people who make bike-related products maintain some environmental sensitivity. Crank Brothers blew it on this one.