People are starting to post comments saying I've seemed angry lately, so I'm almost reluctant to rant about this newspaper ad.
I said almost.
This thing ran in Friday's "Play" section of the Daily News. I'm never fond of advertisers using images of mountain bikes to sell unhealthy products, but McDonald's pimping it's crappy burgers as "fuel" is a bit over the top.*
Hell, if you look closely enough, the bike that kid is riding is probably the same Magna P.O.S. I complained about a couple of days ago. I hope he got through the photo shoot with no broken bones.
I know they're not actually targeting a physically active demographic group with this stuff—they'll be happy if it lures in a bunch of chubby kids on BMX bikes—but it still rubs me the wrong way. This is one small step away from puttin' the Marlboro Man astride a mountain bike as he lights up while overlooking a scenic valley with a sweet singletrack running through it.
McDonald's is simply evil. That company will do anything for a buck. It'll use photos of people exercising one minute, and hand them toy Hummers the next.
You know why Ronald McDonald's orange hair is so big? It's to hide the devil horns just above his forehead.
* To be fair, they probably do make decent fuel if you happen to be in need a good source of flammable grease—with a couple of McDondald's cheeseburgers and a cell phone, you could probably blow a big hole in a Boeing 747 way more effectively than you could with a bottle of water and some hair gel. But you didn't hear that from me.